Visit North East England

Supporting our goal to become a top tourism destination, we deliver targeted marketing campaigns that target visitors in from domestic and international markets. We work collaboratively with regional, national, and international partners to deliver shared priorities and to amplify reach in across key markets.

Our Travel Trade Strategy also underpins how we engage with and inspire the travel trade industry — a network of travel agents, tour operators, wholesalers, Destination Management Companies (DMCs), travel agents, and online travel retailers. We work closely with the travel trade to inspire international and domestic visitors and groups to book trips to North East England.

We work with industry partners to develop distinctive, bookable products and experiences that showcase the richness and uniqueness of North East England. Shaped by market insight and visitor intelligence, these experiences are tailored to our target audiences and designed to match visitor motivations and travel trends.

Bookable product plays a vital role in growing the visitor economy — driving visitor spend, extending stays, and making it easier for domestic and international visitors to discover, plan, and book experiences across the region.

We work across the region to promote our venues and grow North East England’s business events market, helping to attract new overnight business visitors and raise the profile of the North East of England as a visitor destination.

Business events deliver significant value to the visitor economy. For many people, attending a conference or event provides their first experience of a destination. This creates a major opportunity to showcase everything North East England has to offer, strengthen its reputation, and encourage future visits for both business and leisure.