Request for Proposals: Experience Audit, Gap Analysis, and Opportunity Assessment

The commission will establish a practical evidence base for experience development across North East England and inform Experience North East England’s Experience Development Programme. It will also support the new regional visitor-facing brand and website by identifying experiences that are currently bookable, market-ready or campaign-ready, together with near-market opportunities that could be strengthened through targeted intervention.

The commission should go beyond a simple audit of attractions. It should identify current and emerging visitor experiences, assess their commercial and digital maturity, understand where they are located, identify gaps in the offer, and recommend where future experience development investment should be targeted.

Proposal Requirements

At a minimum proposals should include the following:

• Overview of your organisation
• Relevant experience / case studies of previous and relevant work carried out in the last 5 years
• Details of the project team, including personnel and key roles and responsibilities
• Understanding of the brief and requirements
• Proposed methodology and approach for all phases of the project
• Project timeline and milestones
• Detailed pricing and breakdown of costs
• Risk identification and mitigation
• Two references from comparable clients - Experience North East England should have permission to contact these references

Supplier Requirements

Suppliers should provide the following with their quotation:

• Full legal and trading name, legal status, registered address, company registration number and VAT number, where applicable.
• Details of any consortium members or subcontractors involved in delivery.
• Current insurance certificates confirming a minimum of £5 million Employers’ Liability, where legally required, £2 million Public Liability and £1 million Professional Indemnity cover.

Experience North East England reserves the right to undertake further proportionate due diligence before awarding the contract, including where appropriate or necessary, requesting the suppliers latest available evidence of financial standing.

Submission deadline - 19 August 2026

Please make sure you read the brief at the link below in full. 

• Submissions can only be accepted electronically via the portal. In exceptional circumstances, we may accept submissions via email; however, this will only be agreed on a case-by-case basis.
• We will not accept any submission material via post; this includes any additional portfolio examples, brochures or promotional material.
• Submissions sent to any other email address or Experience North East England team member will not be accepted.