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Request for Proposals: Regional Visitor Brand Development
We're looking to work with an agency to develop an overarching visitor-facing brand, shared narrative and identity system for North East England
Request for Proposals - Now Open
We are seeking to partner with a suitably qualified creative brand designer/agency to develop and support the implementation of a new visitor-facing brand to represent North East England to consumer and business audiences domestically and internationally.
Download the specification and supporting documents below and submit your proposals before the deadline.
Contract Value & Length
Circa £70,000 excl VAT | 12 weeks
Deadline for submissions:
28th August 2026 at 5pm
Project Overview
With £7 million of investment from the North East Mayoral Strategic Authority (North East MSA), Experience North East England is delivering an ambitious programme to grow the region's visitor economy through domestic and international marketing, destination development, strategic events and partnerships. As part of this programme, we are looking to develop a visitor-facing brand identity underpinned by a compelling narrative and visual language to be used across all our future marketing activity.
The successful bidder will work alongside the agency appointed by the North East Mayoral Strategic Authority, which is leading the development of the region's overarching place-based identity framework. Close collaboration between the two agencies will be essential to ensure the visitor brand aligns with the wider place narrative while meeting the distinct needs of our visitor marketing activities.
We are therefore seeking to partner with an experienced and forward-thinking creative brand agency to develop a coherent, recognisable regional visitor identity that inspires visitors, supports sustainable growth across the visitor economy and complements the region's existing destination brands.
